The Facebook algorithm controls the ordering and presentation of posts, so users see what is most relevant to them. How does the Facebook algorithm work these days? The reality? Surviving the new Facebook algorithm means making some changes to your content strategy in order to bolster your organic reach. Given that your customers are already on Facebook, there’s every reason for you to be there, too. Recent Facebook stats also note that the platform produces one of the best ROIs for marketers when it comes to social ads. According to the 2019 Sprout Social Index, Facebook is still the number one platform for marketers and consumers alike. The Facebook algorithm often feels like a mystery, doesn’t it?Īnd as a result, brands are rightfully concerned about their presence on the platform.Įven if you haven’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive.īut Facebook algorithm changes don’t necessarily signal trouble for brands.
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